Samantha Bailey, Lead Consultant

Samantha Bailey is a highly skilled leader with over fifteen years of experience in a variety of user-centered design environments. She provides a range of user experience consulting services, both independently and in conjunction with the ScanPath Usability lab at Kent State University in the College of Communication & Information. Recent clients include Eaton Corporation, SummaCare, the Federal Reserve Bank of Cleveland and the University of Michigan Sea Grant.

In addition to consulting work, Samantha teaches as an adjunct professor at Kent State University in the Information Architecture & Knowledge Management program. Previously, she was the Director of Usability at Thomson West for the legal research tool and Vice President, Information Architecture for

Prior to joining Wachovia, Samantha was Vice President of Operations at Argus Associates, a pioneering information architecture firm. Her clients included AT&T, Johnson & Johnson, Procter & Gamble, Vanguard, and the Weather Channel. She holds a master’s degree in library and information science from the University of Michigan.

Samantha blogs at